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2026 comparison · sourced prices

What is a website for? Getting found on Google.

A website builder rents you a tool; an agency sells specialists’ hours. Ultras-Sites does an agency’s work from €88 a month + 588 € set-up fee or from €2,999 to buy — with measured, published results.

89.7% of searches in Europe go through Google — 91.8% in the UK. StatCounter Global Stats, August 2026, all devices.

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Three ways to get a website

The price tells you what you are buying: a tool, specialists’ hours, or the work done for you.

Website builders: Wix, Squarespace, GoDaddy

$10 to $159 a month

You rent a tool: templates, hosting, an editor. The website itself is still to be made — the copy, the photos, the local SEO. If nobody does that work, the site exists, but Google has little reason to show it.

An agency or a freelancer, made to measure

£5,000–£15,000 with a small UK agency · £2,000–£8,000 freelance

You pay for skills and hours: design, development, copywriting, SEO, project management — and a business’s overheads. That is why it costs more: people who know the job, and their time.

Ultras-Sites

€88 a month + 588 € set-up fee · or from €2,999 to buy

An agency’s work — a site designed and coded for your trade, native copy, local SEO, your tools — without an agency’s overheads. And our clients’ results are published, with Search Console figures.

The proof: measured results, not promises

Search Console read on 01/09/2026 – 11/10/2026, PageSpeed Insights captured on 03/09/2026 — real cases, never a guarantee.

Compared on 10 criteria

Price (2026)

Wix $17–$159/month
Squarespace $16–$99/month
GoDaddy $9.99–$20.99/month
Ultras-Sites ✓ €88/month + 588 € set-up fee · or from €2,999 to buy

Is the website yours?

Wix No: it stays on Wix
Squarespace No: it stays on Squarespace
GoDaddy No: it stays on GoDaddy
Ultras-Sites ✓ Bought: yes, code handed over · subscription: your domain and your content

Who builds the site?

Wix You, from a template
Squarespace You, from a template
GoDaddy You, from a template
Ultras-Sites ✓ We do: designed and written for your trade

Local SEO

Wix Tools you set up yourself
Squarespace Tools you set up yourself
GoDaddy Tools you set up yourself
Ultras-Sites ✓ Done for you: trade and town pages, tracked in Search Console

Published results

Wix Depends on your work
Squarespace Depends on your work
GoDaddy Depends on your work
Ultras-Sites ✓ Yes: our clients’ Search Console figures, dated

Mobile speed

Wix Handled by the platform
Squarespace Handled by the platform
GoDaddy Handled by the platform
Ultras-Sites ✓ PageSpeed 90–99/100 on our client sites (3 Sept 2026)

Several languages

Wix A translation tool, copy still to write
Squarespace A translation tool, copy still to write
GoDaddy A translation tool, copy still to write
Ultras-Sites ✓ Native copy in each language

Business tools

Wix Apps to add, often paid
Squarespace Extensions to add
GoDaddy Depends on the plan
Ultras-Sites ✓ Salon Ultra from €59/month · business management €69/month · POS Ultra till

Edit it yourself

Wix Yes, drag-and-drop editor
Squarespace Yes, drag-and-drop editor
GoDaddy Yes, drag-and-drop editor
Ultras-Sites ✓ Editor as an option (€250 + €19/month), or we do it for you

Who answers you?

Wix The platform’s customer service
Squarespace The platform’s customer service
GoDaddy The platform’s customer service
Ultras-Sites ✓ Tiago, the founder, directly

Frequently asked questions

What is a website for?
Being found when a customer looks for you — and they look on Google: 89.7% of searches in Europe in August 2026 (StatCounter), 91.8% in the UK. A site Google does not show is only seen by people who already have your address.
Why does a builder like Wix cost so little?
Because you are buying a tool, not work: templates, hosting and an editor, from $17 to $159 a month at Wix (2026 prices, billed annually). The copy, the photos and the SEO are still to be done. It is a good choice if you have the time and the know-how; otherwise you pay every month for a site few customers find.
Why does an agency cost so much more?
Because you pay for specialists’ hours: design, development, copywriting, SEO, project management — and a business’s overheads. In the UK, a small business site typically costs £5,000–£15,000 with a small agency and £2,000–£8,000 with a freelancer (havis.dev, 2026).
What does Ultras-Sites do that a builder doesn’t, for less than an agency?
The same work as an agency — a site designed and coded for your trade, native copy, local SEO, your tools, one direct contact — without the overheads: €88 a month + 588 € set-up fee on subscription with no commitment, or from €2,999 to buy. And our clients’ results are published: Kalamaki (Piraeus), 223 searches in Google’s top 3 (Search Console, read on 11/10/2026).
Do I really own the site for life?
If you buy it, yes: the site is 100% yours — you don't depend on anyone, not even us if you ever want to leave. On subscription (€88/month + 588 € set-up fee, no commitment), the standard site stays with us until 36 monthly instalments have been paid, and your domain name and content remain yours. SEO is separate: basic SEO €39/month, local €199/month, ultra on quote.

A website that works for you on Google

From €88 a month + 588 € set-up fee on subscription, or from €2,999 to buy. Delivered in 3 to 10 days. Your clients, your brand, and your code if you buy it.

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Sources

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