SEO: how I work, and what it actually delivers
Just started your business? Click hereSEO explained without jargon: what makes a search find you, the two families of words, the rhythm, the measurement in Search Console — and what can honestly be promised. On quote, never without a site.
About this service
SEO is the work that makes someone typing their need find you, without paying for ads. It cannot be bought on its own: with no site, there is nothing to rank. That is why it comes after the site on the offer card, behind a big "+". Here is how I work, what I measure, and why I never promise a position.
What's included
What decides a ranking
Three things: what your page says, how your pages hold together, and how often Google comes back to read you. A page that answers one precise question, linked to its sisters, on a site the robot visits often, climbs. A page that aims at four topics at once wins none — measured on my own site.
The two families of words
The trade words ("plasterer Vaud", "office cleaning Seville") and the real-problem words ("damp patch on my ceiling", "garage cleaning"). Two different people type them, and they are two different sales. We write a page for each, never a block of links.
Rhythm, and country
Google discovers, evaluates, then places. In two cases observed in August 2026, indexing took 24 to 48 hours; that result does not guarantee the same timing for your website. Useful, distinct and well-linked pages help discovery; the number published guarantees neither crawling nor rankings. And each country gets its own page, in its own words: Google has to understand where you work.
Measured, every month
Everything is read in Search Console: queries, impressions, clicks, position, day by day. You receive those figures every month, including the ones that do not flatter, and the case studies publish theirs with the date. That is the only proof worth having — not a colourful report.
Basic SEO — £39 a month, the base
Your business name, your home page, your service in general. No argument: people find you when they look for you, and your Google profile is clean. It is the level of a serious presence, and it stays at £39 a month.
Local SEO — £199 a month
We stay on the base of your services: one page per service, written with the words your customers type ("office cleaning Seville", "plasterer Vaud"). That is how they find you. Follow-up every three or four days, audio or video calls, we improve your posts together.
Ultra SEO — on quote, from £299 a month
We go all in: several detailed pages, articles, your customers' real problems, the country and the town, day-by-day follow-up in Search Console. It is the level of the cases published here: a plasterer first for cracks, a cleaning company on page one in Seville. Priced after a conversation, in stages.
Proven in pictures, not promises
Every level is read in Google Search Console: queries, impressions, clicks, position, day by day. The screenshots below come from our account, dated, with the property name — that is what Google sees, not what we claim.
What I do not promise
A position. Nobody can guarantee one, and anyone who does is lying. What I show: indexing observed within 24-48 hours (August 2026), with no guaranteed deadline, measured speed, and dated cases — a restaurant on page one the day after going live in Piraeus, a plasterer first for cracks in French-speaking Switzerland, a cleaning company on the first page in Seville on a very contested market.
The proof, in pictures
- SEO explained simply (the article)
- The fixed-price SME website, the starting point
- The simple website and its basic SEO
- The premium site and international SEO
- The tools that turn visits into enquiries
- How much does a website cost? Real prices
- SEO in the United Kingdom: market prices and measured cases
- SEO in Gibraltar: English and Spanish, no VAT, the Rock named
- A search intent page: what it is, in Google's own words
Pricing
Basic SEO £39/mo · Local SEO £199/mo · Ultra SEO on quote, from £299/mo — £ = € = CHF, parity. Never without a site.
Frequently asked questions
Why isn't SEO included in the site price?
Because it does not cost the same for a village hairdresser and a cleaning company in Seville. The site has a fixed price; SEO is priced after a conversation about your market, with a 6-month minimum.
How long before I see a result?
In two cases observed in August 2026, indexing took 24 to 48 hours; that result does not guarantee the same timing for your website. The first queries within days to weeks depending on the market: one day in Piraeus, several months in Seville. We look day by day, query by query, not at a three-month average.
Why do some agencies talk about three to six months?
Often because the starting site is slow, poorly linked, or the work is done in quarterly batches. An ultra-fast site, published at a steady rhythm and properly linked, does not wait three months to be read.
Do I need a blog?
Not necessarily. The plasterer in French-speaking Switzerland is first for cracks with intent pages and not a single article. A blog earns its place when it answers real questions and sends readers to your services; otherwise it is dead weight.
Read more on this topic
- SEO explained simply: what it is and what it changes for your business — SEO is what makes a customer who searches for what they need on Google land on you rather than someone else. Explained without jargon: what Google looks at, what moves you up, and what you should never believe.
- The quote that goes out before your competitor’s — On building work it is not always the cheapest who wins: it is often the first to answer. How an automated quote on your site prices the job while the customer is still reading, and what that changes.
- Changing a price on your website without asking permission — Waiting three days and paying a quarter of an hour of labour to fix a price is daily life for many businesses. What a content editor changes, and what it really costs.
- The appointments you lose while you are working — A customer who calls while your hands are busy rarely calls back: they call the next place. What an online booking calendar on your own site fixes, what it costs, and why the booking must belong to you.
- Ultra POS: till, kitchen and ordering in one system — Delivery platforms take up to 30% of the basket, and the till, the website and online ordering are usually three separate subscriptions. What Ultra POS brings together, and what it changes on the bottom line.
- Finally knowing which page actually works for your business — Most owners pay for a website without ever knowing what it does. What visitor tracking shows, what it lets you stop paying for, and why a Google position alone proves nothing.
