Case study · Painter, online shop
AJ Cassano
Costa del Sol, Spain
Measured and written by Tiago Moreira, founder of Ultras-Sites — figures read in Google Search Console, never estimated.
Indexed the day after going live
Live on 25 August, present in Google on the 26th. Nine searches in a week, in a market held by large catalogues.
The figures, taken from Search Console
Went live on 25/08/2026 — first impression on 26/08/2026 — taken on 11/10/2026
- times shown on Google
- 341
- clicks
- 9
- average position
- 41.8
- different searches
- 27
- in the top three
- 0
- on page one
- 1
Every figure on this page comes from Google Search Console. None of them is a guarantee: they are measurements, in one market, on one date.
Speed, as measured by Google
PageSpeed Insights screenshot from 03/09/2026 — performance, accessibility, best practices, SEO. Run the test yourself: the result varies from one run to the next.
What Google sees: Search Console, 7 days
Google Search Console screenshot from 03/09/2026, last 7 days — Google’s figures, not ours. Clicks, impressions and average position, as shown in our account.
The starting point
- ▸Thirty works, no page to show them or sell them.
- ▸A Spanish decoration market where the top places belong to catalogues with thousands of references.
- ▸No way to order a framed, delivered work.
What was built
- ▸A full shop: thirty works, sizes, framing and delivery. The logo was designed for him.
- ▸This is an e-commerce site, and e-commerce is the most contested market there is: you are up against catalogues, marketplaces and advertising budgets, not fellow tradespeople.
- ▸A home page built around the wall of his works — that is what people come to see.
- ▸The site in several languages, with the English page fixed on 30 August (it was serving Spanish).
- ▸The sitemap cleaned: it was declaring .html pages that no longer existed in that form.
What it produced
- ▸Live on 25 August 2026. First Google appearance on 26 August — the next day.
- ▸As of 1 September: shown 52 times, 9 different searches, no clicks yet.
- ▸Average position: 52.1 — page five. That is the truth, and it is not dressed up.
- ▸As of 8 October: shown 341 times, 27 different searches, 9 clicks, 4 of them between 5 and 8 October; average position: 41.8. His name, “alberto cassano”, comes up on page one.
- ▸The searches that find him come from Spain, Mexico, Panama and the Dominican Republic.
The same work for your business?
Start my projectThe searches that bring it up, and where it lands
- 🔍“cuadros para hoteles” (paintings for hotels) — 44th, shown 87 times
- 🔍“arte para hoteles” — 63rd
- 🔍“cuadros decorativos para hoteles” — 50th
- 🔍“arte para hoteles costa blanca” — 38th
What this case proves — and what it does not
This case is published for what it teaches, not for what it flatters. The cause was found on 2 September: on “cuadros para hoteles”, the top places are held by Etsy, Pinterest and catalogues with thousands of references online since 1987. An artist with thirty works does not win that search — he wins the ones a catalogue cannot serve: his name, his style, his region, a unique piece. That is where the work restarts.
The client’s site : ajcassano.com
The other measured cases
Souvlaki restaurant Kalamaki Troubas Top 3 on 223 searches Cleaning company SR Limpiez 67 searches on page one 
Plastering and painting A plasterer-painter 75 clicks from nine pages Private detective A private detective 3rd on his main search Beatmaker, online shop Ureshima Beats In Google three days after going live 
Holiday rentals, two houses on one hectare monslívius A booking that came from Google An ultra-fast, ultra-optimised site, with SEO worked on every month — and figures taken from Google, like the ones on this page.
