Case study · Plastering and painting
A plasterer-painter
French-speaking Switzerland
Measured and written by Tiago Moreira, founder of Ultras-Sites — figures read in Google Search Console, never estimated.
75 clicks from nine pages
Nine pages only, and 105 searches that bring the company up — 28 of them in the top three results.
The figures, taken from Search Console
In Google since 23/06/2026 — taken on 01/09/2026
- times shown on Google
- 1,507
- clicks
- 75
- average position
- 21.1
- different searches
- 105
- in the top three
- 28
- on page one
- 47
Every figure on this page comes from Google Search Console. None of them is a guarantee: they are measurements, in one market, on one date.
The starting point
- ▸A company known by word of mouth, invisible on Google.
- ▸A market where the customer searches “plâtrier peintre” and lands on directories.
- ▸Nothing online to say what the company actually does, or where it works.
What was built
- ▸Nine pages, each on one real job: plastering, painting, façades, insulation, interior renovation.
- ▸The trade written in the customer’s words, not in construction jargon.
- ▸The areas named one by one, town by town — never stacked into lists of towns.
- ▸A site at 99/100 desktop performance: the 31 August measurement found four layout shifts caused by the fonts; they were removed.
- ▸Measurement kept up: every search that brings it up is logged in Search Console.
What it produced
- ▸Shown 1,507 times on Google since 23 June 2026 — 75 clicks.
- ▸105 different searches bring it up: 47 on page one, 28 in the top three.
- ▸Average position: 21.1 — page two on average, with a solid share already at the top.
- ▸Click-through rate 5.0%: when it shows up, people click.
The same work for your business?
Start my projectThe searches that bring it up, and where it lands
- 🔍The company’s name — 2nd, 16 clicks: people who know it find it again
- 🔍the word “renovation” on its own — 7th
- 🔍“platrier peintre” — 37th, shown 31 times — that is where the room to grow is
What this case proves — and what it does not
This case shows a small, well-built site holding its own against much larger ones: nine pages produce 105 searches. It also shows the limit: the searches where it is still far down (“plâtrier peintre”, “bathroom renovation” in its area) are exactly the ones with no page of their own. The next stretch of work is there, nowhere else.
The other measured cases
Souvlaki restaurant Kalamaki Troubas Top 3 on 223 searches 
Cleaning company SR Limpiez 67 searches on page one Private detective A private detective 3rd on his main search Beatmaker, online shop Ureshima Beats In Google three days after going live Painter, online shop AJ Cassano Indexed the day after going live 
Holiday rentals, two houses on one hectare monslívius A booking that came from Google An ultra-fast, ultra-optimised site, with SEO worked on every month — and figures taken from Google, like the ones on this page.
