Case study · Private detective
A private detective
French-speaking Switzerland
Measured and written by Tiago Moreira, founder of Ultras-Sites — figures read in Google Search Console, never estimated.
3rd on his main search
A trade where people search quietly, and only call once. Third on his main search, two inbound bookings.
The figures, taken from Search Console
In Google since 23/06/2026 — taken on 01/09/2026
- times shown on Google
- 938
- clicks
- 47
- average position
- 14.4
- different searches
- 80
- in the top three
- 22
- on page one
- 37
Every figure on this page comes from Google Search Console. None of them is a guarantee: they are measurements, in one market, on one date.
The starting point
- ▸A trade where nobody asks around: it all happens on Google, in silence.
- ▸National competition, with agencies established for years.
- ▸Nothing online to reassure: not the legal framework, not the fees, not what is even possible.
What was built
- ▸Pages that answer what people actually type, not what an agency would like to sell.
- ▸The legal framework explained: what a detective may do in Switzerland, and what he may not.
- ▸A discreet form, with bot protection, and no phone number written in plain text on the page.
- ▸An ultra-fast site, because in this trade a slow page gets closed and never reopened.
What it produced
- ▸Shown 938 times on Google since 23 June 2026 — 47 clicks.
- ▸80 different searches bring him up: 37 on page one, 22 in the top three.
- ▸His main search (the trade and his canton): 3rd result, 6 clicks on that search alone.
- ▸Two inbound bookings in four weeks — not clicks, people who wrote in.
The same work for your business?
Start my projectThe searches that bring it up, and where it lands
- 🔍the trade + his canton — 3rd, 6 clicks
- 🔍the trade alone, no region — 6th
- 🔍the trade typed without the accent — 13th
- 🔍the trade + “suisse” — 47th: the national page is still to be written
What this case proves — and what it does not
This case proves the hardest thing to prove: that positions turn into bookings. Two people wrote in after searching on Google. It also shows that a position belongs to a search, not to a site: 3rd with the canton, 47th with “suisse”. The site did not change — the question did.
The other measured cases
Souvlaki restaurant Kalamaki Troubas Top 3 on 223 searches 
Cleaning company SR Limpiez 67 searches on page one Plastering and painting A plasterer-painter 75 clicks from nine pages Beatmaker, online shop Ureshima Beats In Google three days after going live Painter, online shop AJ Cassano Indexed the day after going live 
Holiday rentals, two houses on one hectare monslívius A booking that came from Google An ultra-fast, ultra-optimised site, with SEO worked on every month — and figures taken from Google, like the ones on this page.
