Case study
Το Καλαμάκι Της Τρούμπας
Piraeus, Greece · Souvlaki restaurant
Measured and written byTiago Moreira, founder of Ultras-Sites — figures read in Google Search Console, never estimated.
EL
ENOrdering menu · 16 languagesPerformance · Mobile-first
Optimised Desktop & Mobile · Cloudflare stack
Performance
Mobile-first, optimised assets
SEO
Strategic local SEO, JSON-LD
Best Practices
HTTPS, security headers, modern stack
Accessibility
Contrast, aria labels, semantic HTML
Speed, as measured by Google
What Google sees: Search Console, 7 days
BEFORE Ultras-Sites
- ✗No website. Online presence limited to a Wolt and e-food account.
- ✗25-30% commission taken on every delivered order via these platforms.
- ✗No control over the menu, photos, branding or customer relationship.
- ✗Lost customers on weekends: impossible to find address, menu or to order directly.
- ✗Google Business page not optimised, rating stagnant.
AFTER Ultras-Sites
- ✓Site in Greek and English, ordering menu in 16 languages: every dish in Greek, with the customer’s language underneath — tourists included.
- ✓Built-in online ordering · pay at counter or to courier · 0% commission. In the restaurant, customers scan the QR code: 58 visitors opened the ordering menu in 30 days (7 September to 6 October 2026).
- ✓Tablet counter cash register in real time with sound alerts + live order tracking for the customer (anonymous public link).
- ✓PDF menu in 8 languages, 76 HD photos, Restaurant JSON-LD for Google.
- ✓Custom gold-on-black logo, 12-format pack (favicon, GBP, Facebook, header...).
- ✓Mobile-first performance · GDPR · 100% Cloudflare D1 stack.
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The restaurant now owns its direct channel, keeps 100% of every order, controls its branding, and benefits from local SEO optimised for tourists landing in Piraeus. Delivered in 3 days.
The figures, taken from Search Console
Went live on 11/05/2026 — first impression on 14/05/2026 — taken on 11/10/2026
- times shown on Google
- 16,726
- clicks
- 102
- average position
- 5.0
- different searches
- 587
- in the top three
- 223
- on page one
- 427
- ✓Shown 16,726 times on Google since 14 May 2026 — 102 people clicked.
- ✓587 different searches bring it up; 223 place it in the top three, 427 on page one.
- ✓Average position: 5.0 — on average, in the top half of the first page.
- ✓The last few weeks: 6 to 7 clicks a week since 7 September, against 1 to 3 in August — 30 clicks over the 28 days from 11 September to 8 October 2026.
- ✓Its first paid web order came from a Google search, not from an ad.
- ✓The 16-language menu gets used: visitors have switched it to Chinese, Russian, Polish, German, Japanese, Spanish or French (recorded from July to October 2026), and it also opens on its own in the phone’s language.
The searches that bring it up, and where it lands
- 🔍“το καλυτερο σουβλακι στον πειραια” (best souvlaki in Piraeus) — 4th, shown 404 times
- 🔍“σουβλακια πειραιασ” (souvlaki Piraeus) — 4th, shown 333 times
- 🔍“σουβλακια κοντα μου” (souvlaki near me) — 5th
- 🔍Its own name, “το καλαμακι τησ τρουμπασ” — 1st result
Every figure in this block comes from Google Search Console. None of them is a guarantee: they are measurements, in one market, on one date.
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