Website languages
Help customers read your website in their own language
Your services, opening hours and offer in your customers’ language. Copy is adapted to the country, with a linked version for each language.
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What it changes for you
A visitor wants to book or contact you, but cannot understand your page. Your website explains the services and next steps in their language, using the words they recognise. Each version has its own copy and language signals for Google, so customers can understand your offer before getting in touch.
See it in action
The real demo screens, on a computer and on a phone. Fictional data.
1 / 5The French versionEach country has its own page at its own address: /fr/ for France, with its words, its hours and its currency.
2 / 5French-speaking SwitzerlandSame language, another country: lunch is “dîner” and dinner is “souper” there, and prices are in Swiss francs, at the same number.
3 / 5German-speaking SwitzerlandWritten the way German-speaking Swiss write: “Rindsfilet”, “CHF 34.–”.
4 / 5The United Kingdom“Starters” and “mains”, pounds sterling: British English, not American.
5 / 5What Google readsEach page states its language and country and points to the others (hreflang): Google shows the right version in the right country.
What's included
Words your customers recognise
A Swiss German says “Offerte”, a Spaniard says “página web”, a Brit says “website”. Each version is written by someone who thinks in the language, with its turns of phrase and its trade words. That is what gets it found.
Language versions linked for Google
The English version for the United Kingdom and Gibraltar, the French one for France and French-speaking Switzerland, the German one for German-speaking Switzerland: every page tells Google which country it exists for. Without that, Google guesses — and gets it wrong.
Language choice and local currency
Drawn flags, not emojis. The price shown in the visitor's currency, at the same number in pounds, euros and francs. The country selector leads to the country's page, not just to a language.
A restaurant menu in twelve languages
The Greek restaurant among our cases has its menu readable in twelve languages by its guests, without twelve websites: the menu is data, and the language is a view. The owner edits it once.
Pricing
Multilingual website: priced by the number of languages and pages written natively, quoted · EUR = CHF = £, one to one.
Frequently asked questions
How many languages can I have?
As many as your customers speak. Our own site has five. The cost depends on the volume of text to write natively: it is quoted page by page.
Do you use machine translation?
Not for pages that must be found: those are written natively, otherwise Google files them as copies and does not show them. Machine translation can serve for a restaurant menu that the guest reads on the spot.
How does Google know which version to show?
Through a declaration in each page — hreflang — that states the language and the country of the version, and points to the others. We set it and we check it in Search Console.
What if I start with one language?
The site is ready to take on more: adding a language does not mean rebuilding the site.
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