Finally knowing which page actually works for your business

Paying without knowing

Plenty of businesses pay for a website, sometimes for advertising too, without being able to answer three simple questions: how many people came, what they looked at, and whether any of them tried to reach you.

Without those answers, every decision is made on instinct. You rebuild a page that was working. You keep an advert that brings nothing. You assume an article is useless when it is bringing half your traffic.

What tracking shows

• How many visitors, day by day, and where they came from: Google, Instagram, Facebook, a direct link
• Which pages they open, and above all how long they stay
• What they click: the call button, email, WhatsApp, the form
• Where they leave, meaning the exact point where you lose them
• How your Facebook and Instagram posts behave, in the same place

One point of honesty: the city shown is the visitor’s region, not their exact town. A mobile phone can appear in one town and then another minutes later. We would rather say so than let you trust a precision that does not exist.

The money

It is direct: you stop paying for what produces nothing.

A concrete example, measured on our own pages: demo pages were absorbing close to a fifth of our Google impressions without bringing a single customer. Without measurement they would have kept soaking up attention indefinitely.

It is also what lets you judge an investment. A high Google position on a search nobody makes is worth nothing. A middling position on a search your customers actually type is worth a great deal. Only measurement tells the two apart.

The time

You stop arguing. A page works or it does not, a channel brings people or it does not, a button gets clicked or it does not. Meetings full of assumptions get replaced by a screen you look at.

What it does not do

Tracking will not fill your order book. It tells you where to act. It is an instrument, not an engine — and an instrument that lies is worse than none, which is why we show “data unavailable” rather than a zero that would look like a result.

€25/month, cancel whenever. It is one of the tools that make a website measurable, with the calendar, automated quotes and the content editor.