Fast website: what “ultra-fast” really means, simply
An ultra-fast website appears before your customer loses patience. What it means in plain words, and how to check any site yourself in 30 seconds.
About this service
Ultra-fast means one simple thing: when someone opens your website on their phone, the page is there straight away. No blank screen, no spinning wheel. It matters because people don't wait: according to Google, 53% of mobile visits are abandoned when a page takes longer than 3 seconds to load. And every tenth of a second counts: in a 2020 study carried out for Google, making mobile sites 0.1 seconds faster lifted retail conversions by 8.4%.
What's included
A page that shows up at once
Picture two shops: one whose door slides open as you walk up, and one where you wait for someone to come and unlock it. Online it works the same way. A fast website opens its door immediately: your customer sees your name, what you do and how to reach you before they even think of leaving.
Google prefers fast websites
Google measures how quickly websites load on phones and takes it into account when deciding who to show first. Today fewer than one website in two passes its three speed checks on a phone (48% in July 2025, according to the Web Almanac). Being fast already puts you ahead of half the field.
SEO: how I work, and what it delivers →Fast on an old phone too
A website can feel quick on the latest phone on Wi-Fi and crawl on a phone that's a few years old, on a train or in a basement. An ultra-fast website is built for those moments as well — because that's where a lot of your customers are.
Check it yourself
No need to take our word for it: open PageSpeed Insights, Google's free tool, paste in the address and look at the mobile score. Our websites aim for 95 to 100 out of 100; two client websites live today score 90 and 94 (measured on 3 September 2026). Run the same test on any competitor.
Frequently asked questions
How many seconds is ultra-fast?
Google gives a simple benchmark: the largest thing on the page — often the main photo or the headline — should appear within 2.5 seconds. Beyond 4 seconds, Google rates the page as slow.
Is my current website slow?
Run PageSpeed Insights on mobile. Below 50 out of 100, your visitors are waiting. From 50 to 89, it needs work. From 90 up, it's good.
How can a website be ready so quickly?
I use AI to work faster. The speed of the website itself isn't a promise: it's measured, and you can measure it yourself.
Does a fast website cost more?
No. At Ultras-Sites speed isn't an add-on: it's built into every website, on a subscription from £88 a month + £588 set-up fee or bought outright from £2,999.
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