Case study · Private detective
Private detective Valais
Valais, Switzerland
Measured and written by Tiago Moreira, founder of Ultras-Sites — figures read in Google Search Console, never estimated.
3rd on “détective privé Valais”
A trade where people search quietly, and only call once. Third on his main search, two inbound bookings.
The figures, taken from Search Console
Since going live on 23/06/2026 — taken on 01/09/2026
- times shown on Google
- 938
- clicks
- 47
- average position
- 14.4
- different searches
- 80
- in the top three
- 22
- on page one
- 37
Every figure on this page comes from Google Search Console. None of them is a guarantee: they are measurements, in one market, on one date.
Speed, as measured by Google
PageSpeed Insights screenshot from 03/09/2026 — performance, accessibility, best practices, SEO. Run the test yourself: the result varies from one run to the next.
The starting point
- ▸A trade where nobody asks around: it all happens on Google, in silence.
- ▸National competition, with agencies established for years.
- ▸Nothing online to reassure: not the legal framework, not the fees, not what is even possible.
What was built
- ▸Pages that answer what people actually type, not what an agency would like to sell.
- ▸The legal framework explained: what a detective may do in Switzerland, and what he may not.
- ▸A discreet form, with bot protection, and no phone number written in plain text on the page.
- ▸An ultra-fast site, because in this trade a slow page gets closed and never reopened.
What it produced
- ▸Shown 938 times on Google since 23 June 2026 — 47 clicks.
- ▸80 different searches bring him up: 37 on page one, 22 in the top three.
- ▸“détective privé Valais”: 3rd result, 6 clicks on that search alone.
- ▸Two inbound bookings in four weeks — not clicks, people who wrote in.
The searches that bring it up, and where it lands
- 🔍“détective privé valais” — 3rd, 6 clicks
- 🔍“détective privé” (no region) — 6th
- 🔍“detective privé” (no accent) — 13th
- 🔍“détective privé suisse” — 47th: the national page is still to be written
What this case proves — and what it does not
This case proves the hardest thing to prove: that positions turn into bookings. Two people wrote in after searching on Google. It also shows that a position belongs to a search, not to a site: 3rd on “détective privé Valais”, 47th on “détective privé suisse”. The site did not change — the question did.
The client’s site : detectiveprivevalais.ch
The other measured cases
Souvlaki restaurant Kalamaki Troubas Top 3 on 220 searches 
Cleaning company SR Limpiez 47 searches on page one Plastering and painting ACJ Plastering & Painting 75 clicks from nine pages Beatmaker, online shop Ureshima Beats Indexed the day after going live Painter, online shop AJ Cassano Indexed the day after going live An ultra-fast, ultra-optimised site, with SEO worked on every month — and figures taken from Google, like the ones on this page.
Call 